The New Practice of Global Product Development
Steven D. Eppinger and Anil R. Chitkara

Strategies for Preventing a Knowledge-Loss Crisis
Salvatore Parise, Rob Cross and Thomas H. Davenport

Merging the Brands and Branding the Merger
Richard Ettenson and Jonathan Knowles

The Transforming Power of Complementary Assets
Alan Hughes and Michael S. Scott Morton

The Underlying Structure of Continuous Change
Thomas B. Lawrence, Bruno Dyck, Sally Maitlis and Michael K. Mauws

From Niches to Riches: Anatomy of the Long Tail
Erik Brynjolfsson, Yu “Jeffrey” Hu and Michael D. Smith

Evolving From Value Chain to Value Grid
Frits K. Pil and Matthias Holweg

How Management Innovation Happens
Julian Birkinshaw and Michael Mol

Contraria
Finishing Off IT
H. A. Marquis

Agenda
Taking the High Road
Thomas A. Kochan

In Practice
So You Think You Know Your Brand?
Dan Stiff

INTELLIGENCE: New developments, research and ideas in management

Speaking in Tongues

Rethinking Consumer Boycotts
Richard Ettenson, N. Craig Smith, Jill Klein and Andrew John

Taking Cues From the Public Sector

What Is the Value of Experience?

Throttling the Customer