The New Practice of Global Product Development
Steven D. Eppinger and Anil R. Chitkara
Strategies for Preventing a Knowledge-Loss Crisis
Salvatore Parise, Rob Cross and Thomas H. Davenport
Merging the Brands and Branding the Merger
Richard Ettenson and Jonathan Knowles
The Transforming Power of Complementary Assets
Alan Hughes and Michael S. Scott Morton
The Underlying Structure of Continuous Change
Thomas B. Lawrence, Bruno Dyck, Sally Maitlis and Michael K. Mauws
From Niches to Riches: Anatomy of the Long Tail
Erik Brynjolfsson, Yu “Jeffrey” Hu and Michael D. Smith
Evolving From Value Chain to Value Grid
Frits K. Pil and Matthias Holweg
How Management Innovation Happens
Julian Birkinshaw and Michael Mol

Contraria
Finishing Off IT
H. A. Marquis
Agenda
Taking the High Road
Thomas A. Kochan
In Practice
So You Think You Know Your Brand?
Dan Stiff

INTELLIGENCE: New developments, research and ideas in management
Speaking in Tongues
Rethinking Consumer Boycotts
Richard Ettenson, N. Craig Smith, Jill Klein and Andrew John
Taking Cues From the Public Sector
What Is the Value of Experience?
Throttling the Customer
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