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Information Technology
The Trouble With Enterprise Software
Cynthia Rettig
E-Business
How to Plan E-Business Initiatives in Established Companies
Amit Basu and Steve Muylle
Intellectual Property
How Executives Can Enhance IP Strategy and Performance
Markus Reitzig
Product Development
Designing the Right Product Offerings
David S. Evans and Karen L. Webster
Branding
Measuring Brand Health to Improve Top-Line Growth
Julie Dexter Berg, John M. Matthews and Constance M. O’Hare
Innovation
Breakthroughs and the “Long Tail” of Innovation
Lee Fleming
Strategy
The Four Models of Corporate Entrepreneurship
Robert C. Wolcott and Michael J. Lippitz
Innovation
Strategic Innovation at the Base of the Pyramid
Jamie Anderson and Costas Markides
| INTELLIGENCE: New developments, research and ideas in management |
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