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Harvard Buiness Review
May 2011
Table of Contents
Executive Summaries
The Cosmopolitan Corporation
Pankaj Ghemawat
How to Build Risk into Your Business Model
Karan Girotra and Serguei Netessine
The Frontline Advantage
Fred Hassan
The Globe: Cracking the Next Growth Market: Africa
Mutsa Chironga , Acha Leke , Arend van Wamelen , and Susan Lund
From the Editor: HBR Predicts the Future
Adi Ignatius
The Big Idea: The Wise Leader
Ikujiro Nonaka and Hirotaka Takeuchi
The Power of Small Wins
Teresa M. Amabile and Steven J. Kramer
Being More Productive
An Interview with David Allen and Tony Schwartz
The Case for Executive Assistants
Melba J. Duncan
When Every Customer Is a New Customer
Karel Cool and Petros Paranikas
Think Customers Hate Waiting? Not So Fast…
Ryan W. Buell and Michael I. Norton
The Best Way to Name Your Product 2.0
Marco Bertini , John Gourville , and Elie Ofek
Defend Your Research: Effective Managers Say the Same Thing Twice (or More)
Tsedal Neeley and Paul Leonard
Vision Statement: How Hot Is Your Next Innovation
?
Geoff Tuff and Open
Column: The Hollow Science
Robert S. Kaplan
Column: The Upside of Useless Stuff
Dan Ariely
How I Did It: The CEO of Duke Energy on Learning to Work with Green Activists
James E. Rogers
2010 Award Winners
Experience
Crucible: Forced to Shut Down
Alison Beard
HBR Case Study: Challenge the Boss or Stand Down?
W. Earl Sasser
Synthesis: Blue Ocean Fiction
Katherine Bell
Life’s Work: Mikhail Baryshnikov
An Interview with Mikhail Baryshnikov
