Havard Business Review
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Trading up...

Luxury for the Masses
Michael J. Silverstein and Neil Fiske
table of contentscustomer servicesubscriber benefits
Features
Departments
From the Editor
Digging Deeply, Seeing Widely
Forethought
Are You the Weak Link?
Playing Games with Customers
Levitt on the Street
Global Accounting Is Coming
Books in Brief
HBR Case Study
Keeping to the Fairway
Thomas J. Waite
First Person
Leading for Value
Brian Pitman
Best Practice
Fear of Feedback
Jay M. Jackman and Myra H. Strober
Tool Kit
Preparing for Evil
Ian I. Mitroff and Murat C. Alpaslan
Also in this Issue
Letters to the Editor
Executive Summaries
What Goes Around
Reprints and Subscriptions
About HBR
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