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Advertising and Promotion
 
AIDS (1) Ad Council's AIDS Campaign (A) Advertising Strategy
AIDS (2) Ad Council's AIDS Campaign (B) Program Adoption
AIDS (3) New York Against AIDS (B) Backlash to the Advertising Campaign
AIDS (4) New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B) (Teaching Notes)
Siemens Corp. (A) Corporate Advertising for 1992
Siemens Corp. (B) Corporate Advertising for 1996
The Double Jeopardy of Sales Promotions
The Mismanagement of Advertising